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EXHIBITION PROJECT

The exhibition ZMIANY presents works by an emerging generation of authors from the Faculty of Multimedia Communications at Tomáš Baťa University in Zlín. The project arose as a shared reflection on transformation not as a one-off theme, but as a condition in which design naturally finds itself today. ZMIANY focuses on process, movement, and openness rather than definitive forms and closed meanings.


The curatorial concept is based on the belief that contemporary design unfolds in constant tension between the physical and digital worlds. Digital tools, virtual environments, and augmented reality are not merely instruments here, but active co-creators of the resulting works. The exhibition traces transformation on three interconnected levels: methodological, material, and conceptual. It shows how working methods, relationships to material, and the very understanding of design’s role are changing.


The presented works oscillate between fascination with technological development and its critical reflection. The authors engage with questions of responsibility, sustainability, and the ethical boundaries of innovation. Design is not presented as a service or decoration, but as a tool for thinking and a means of articulating attitudes toward the contemporary world.


ZMIANY does not view change as a problem to be solved, but as a condition to work with.

The exhibition opens space for dialogue between technology and craft, between experiment and experience, between the present and possible future scenarios.


Collection

CREDITS / TEAM

Faculty of Multimedia Communications, Tomas Bata University in Zlín · Bratislava Design Week 2025

Project Author

MgA. Jakub Hrdina, Ph.D.

Initiation and Production

Curator

Mgr. Vít Jakubíček, Ph.D.

project curator

Helena Maňasová Hradská

project curator

Heads of Studios

RB

doc. akad. soch. René Baďura

Industrial Design
VK

doc. M.A. Vladimír Kovařík

Product Design
SP

MgA. Sabina Psotková

Jewelry Design
PS

prof. MgA. Petr Stanický, M.F.A.

Glass
BS

MgA. Bohuslav Stránský, Ph.D.

Digital Design
PN

prof. Mgr. A. Pavel Noga, ArtD.

Graphic Design
JK

MgA. Jana Kotíková

Shoe design

Exhibiting Authors

Studio of Industrial Design

  • Štěpán Dlabaja
  • Martina Hrnčiříková
  • Adéla Jakúbeková
  • Adam Keprta
  • Bára Kolondrová
  • Jan Kroulík
  • Marek Ondřej
  • Jiří Šprtel
  • Valeriya Truskavetska
  • Vladimír Vykoukal

Studio of Product Design

  • Veronika Plevová
  • Anna Fischerová

Studio of Jewelry Design

  • Jolana Horynová
  • Zuzana Cholevová
  • Nela Navrátilová

Studio of Glass

  • Jana Ermisová
  • Kristýna Kroulová

Studio of Digital Design

  • Lukáš Demovič
  • Viktória Kolesárová
  • Tereza Prudilová
  • Matyáš Sochor

Studio of Graphic Design

  • Dalibor Itze
  • Johana Hýžová
  • Veronika Roubalová
  • Filip Skácel

Studio of Shoe design

  • Michaela Koreňová

About FMC TBU in Zlín

The Faculty of Multimedia Communications at Tomas Bata University in Zlín is a vibrant, interdisciplinary environment that brings together creative design, digital media,

and technological innovation. Through carefully guided studios and research laboratories,

FMC fosters experimental approaches to visual communication, user-centered design, and digital storytelling. By combining academic rigor with cultural and industrial collaboration, the Faculty enriches projects such as SHIFT, where originality, social relevance, and a forward-looking vision come to life.

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The transformations and connections opened up by the ZMIANY project are further explored on the Showcase of the Faculty of Multimedia Communications.

This online space presents a wide range of student projects — from design and visual communication to film, marketing, and digital experiments. The Showcase complements the exhibition by offering a comprehensive view of the creative innovations emerging at the faculty.


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